Promo is the word. Or is it "Accio Readers!" http://bit.ly/XdbVpm is where Bad Apple will be found today.
I met a couple of terrific young women who are each doing their own Bad Apple promotions this month so that's very exciting and one is on Valentine's day. Here's the banner I made for that blog. Perhaps more spartan than most.
I thought about trying to do a fake cover the way so many of these banners do but that's seems to be a waste of design space. Better to get just the point across.
It's a busy month and on Feb. 9 there will be an author hunt with clues hidden around this blog.