Treasure Hunt

Readers do seek out books.  It's remarkable, really, the energy they must expend.

They could read through the top 100 and buy from there
yet they are searching for something else.  Some hidden gem.
I do it, too.
You want something specific.
Amazon's search engine is quite good--not perfect.
When you search for Bad Apple, the Apple computer is at the top of the list.
You need to be specific about what you want. 
Sometimes I feel so unspecific.